8 Tools to Boost Local SEO in 2024

8 tools to boost local seo in 2024 google maps google business profile apple maps business listing

Local SEO is the strategic process of optimizing your online presence to attract more business from relevant local searches. This technique targets users searching for services or products in their vicinity. When a customer searches for a specific offering followed by “near me” or a location, businesses optimized with local SEO are more likely to appear prominently in search results.

For instance, if a person searches for “coffee shop near me,” effective local SEO ensures that your coffee shop stands out in the local search listings, potentially drawing more customers to your location.

Why is Local SEO Important?

  1. Increased Visibility: Local SEO helps your business stand out in search results, making it easier for potential customers to find you.
  2. Targeted Geographic Campaigns: It allows businesses to target campaigns to local customers, driving more foot traffic to physical locations.
  3. Higher Conversion Rates: Searches with local intent tend to have a higher conversion rate as the customers are often ready to purchase.

How Does Local SEO Work?

Local SEO works by optimizing your business to appear in Google’s search engine results pages (SERPs), Google Maps, and Apple Maps for local queries.

Pro Tip: Searches for local service-based businesses are occuring on Apple Maps more and more as time goes. According to a recent study in 2024, nearly 57.93% of all smartphone users in the country are iPhone users. So, don’t forget to check how your business listing appears on Apple Maps too!

Let’s take a look at our earlier example of someone who searches for “coffee shop near me,” Local SEO helps ensure your shop appears prominently in the SERPs, on Google Maps, and on Apple Maps.

Google SERPs and Maps

Apple Maps

Optimizing your Google My Business listing and Apple Business Connect profile inlvolves using relevant local keywords, acquiring local backlinks, gathering positive reviews, and responding to those reviews to show engagement, all aiming to increase your visibility to local customers actively seeking your products or services.

What is the Difference Between SEO vs. Local SEO?

The main difference between SEO and Local SEO lies in their objectives. While SEO focuses on improving your site’s visibility on a national or global scale, Local SEO aims to capture local search territory to connect with searchers in your area.

Keywords like “near me” or “in [City Name]” are pivotal in Local SEO, helping to attract a geographically targeted audience.

Find Keywords for Local SEO

Identifying keywords for local SEO involves pinpointing the specific terms and phrases potential customers use when searching for the services you offer.

For a business, this means understanding exactly what your target audience types into search engines when looking for your services. These keywords typically combine the service you provide with geo-locators, such as “coffee shop in [city name]” or “best coffee near me.”

Utilizing tools like Google Keyword Planner or local keyword research tools can help you discover the most effective local search terms relevant to your business, enhancing your visibility in local search results.

Tools and Resources for Local SEO

For businesses aiming to enhance their local SEO, leveraging the right tools and resources is crucial. These can streamline your SEO efforts, provide insightful analytics, and help you maintain a competitive edge:

  • Google My Business: Essential for managing your business’s online presence across Google, including Search and Maps.
  • SEO Audit Tools: Platforms like SEMrush or Ahrefs offer local SEO audit features, helping identify areas for improvement.
  • Review Management Software: Tools like ReviewTrackers or Podium facilitate monitoring and responding to customer reviews across various platforms.
  • Local Citation Tools: Services like BrightLocal or Moz Local assist in managing and optimizing your business listings across the web.
  • Keyword Research Tools: Utilize tools like Google Keyword Planner or KWFinder to discover local keywords relevant to your business.

Integrating these tools into your local SEO strategy can significantly enhance your online visibility, helping you attract more local customers.

The Future of Local SEO

With the increasing personalization of search, Local SEO is likely to become even more integral. Advancements in AI, enhanced data analytics, and evolving search engine algorithms will further tailor search experiences to individual users, emphasizing the need for a strong local SEO strategy.

Local SEO is not just about being found; it’s about being found by the right people at the right time. By leveraging Local SEO, businesses can effectively position themselves in front of their target audience, ensuring they’re a top choice for local searchers ready to engage.

Do you need help with your local SEO? Designeo can help. Book a free consultation today!