Getting started with Designeo is easy. To manage your product feeds, optimize your Shopping listings, and run Google Shopping campaigns, we’ll need access to your Google Merchant Center account. This guide walks you through the process step by step. It only takes a few minutes.
Before You Begin
Make sure you have Admin access to your Google Merchant Center account. If you’re not sure, check with whoever originally set up the account.
You’ll be granting access to our team using this email address:
Designeo Team Email: [email protected]
Important: Google has been migrating accounts to Merchant Center Next, an updated version of the platform with a simplified interface. The steps below cover both the classic Merchant Center and Merchant Center Next. If your screen doesn’t match one set of instructions, try the other.
Step-by-Step Instructions (Merchant Center Next)
- Go to merchants.google.com and sign in with the Google account that has Admin access.
- In the bottom left of the screen, click the Settings gear icon.
- Click Users.
- Click the “+” or Add user button.
- In the dialog that appears:
- Enter our email address: [email protected]
- Select the Admin access level.
- Click Add user.
- Once you’ve added us, shoot us a quick email at [email protected] so we can confirm access on our end. We typically confirm within a few hours during business days.
Step-by-Step Instructions (Classic Merchant Center)
- Go to merchants.google.com and sign in with the Google account that has Admin access.
- Click the Settings gear icon in the top right corner.
- Under “Tools,” click Account access.
- Click the “+” Add user button.
- In the dialog that appears:
- Enter our email address: [email protected]
- Set the access level to Admin.
- Click Add user.
- Once you’ve added us, shoot us a quick email at [email protected] so we can confirm everything is connected. We typically confirm within a few hours during business days.
Understanding Access Levels
Google Merchant Center offers a few access levels. Here’s what each one means and why we recommend Admin:
Admin — This is what we recommend. It allows us to manage product feeds, update business information, configure shipping and tax settings, link other Google accounts (like Google Ads), and troubleshoot product disapprovals. Admins can also add or remove other users.
Standard — Allows managing product data and viewing account information, but doesn’t allow changes to business details, account linking, or user management. This works for basic feed management, but limits our ability to resolve certain issues without looping you in.
Email contacts only — Receives email notifications about the account but has no access to the Merchant Center interface. Not useful for active management.
Frequently Asked Questions
Will you have access to my payment or billing information? No. Merchant Center access does not include access to your payment methods, bank account details, or any billing information tied to your Google account.
Can I remove access later? Absolutely. Go back to the Users screen, find our email, and remove us. Access is revoked immediately.
What if I also need help with Google Shopping ads? Google Shopping ads are managed through Google Ads, not Merchant Center. Merchant Center handles your product feed (the data Google uses to build your Shopping listings), while Google Ads controls the campaigns, bidding, and budgets. You’ll need to grant us access to both. We have a separate guide for Google Ads access.
What’s the difference between Merchant Center and Merchant Center Next? Merchant Center Next is Google’s updated version of the platform with a cleaner interface and some consolidated features. Google has been gradually migrating accounts over the past couple of years. Both versions do the same thing — the steps for adding a user are just slightly different. If you’re not sure which version you’re on, don’t worry about it. Just follow whichever set of instructions matches what you see on screen.
I don’t see the Settings or Users option. This usually means your Google account doesn’t have Admin access. Only Admins can add new users. Check with the person who originally set up your Merchant Center account.
What if I don’t have a Merchant Center account yet? No problem. We can create one for you and get your product feed connected. Just let us know at [email protected] and we’ll walk you through what we need to get started.
My Merchant Center account is linked to a multi-client account (MCA). Does that change anything? If your account sits under an MCA (common if an agency previously managed it or if you manage multiple brands), the user management steps are the same, but you’ll want to make sure you’re adding us to the correct sub-account. If you’re not sure which account is which, reach out and we’ll help you sort it out.
Need Help?
If you run into any issues or have questions, don’t hesitate to reach out:
Email: [email protected]
We’re happy to hop on a quick call or screen share to walk you through it.