How to Give Designeo Access to Your Google Tag Manager

To manage tracking pixels, conversion events, and marketing tags on your website, we’ll need access to your Google Tag Manager (GTM) account. This guide walks you through the process step by step. It only takes a few minutes.

Before You Begin

Make sure you have Administrator access to the Google Tag Manager account or container you’d like us to work with. If you’re not sure, check with whoever originally set up GTM for your site.

You’ll be granting access to our team using this email address:

Designeo Team Email: [email protected]

Step-by-Step Instructions

1. Go to tagmanager.google.com and sign in with the Google account that has Administrator access.
2. Click on the account name (not the container) in the top row of your GTM dashboard. This takes you to the Account settings screen.
3. Click the Admin tab in the top navigation.
4. Under the Account column on the left side, click User Management.
5. In the top right corner, click the blue “+” button, then select Add users.
6. In the dialog that appears:
   • Enter our email address: [email protected]
   • Under “Account Permissions,” you can leave the default (it controls account-level settings only).
   • Under “Container Permissions,” find your website’s container, click it, and select Publish.
   • Click Invite.
7. Once you’ve added us, shoot us a quick email at [email protected] so we can confirm everything is connected. We typically confirm within a few hours during business days.

Understanding Container Permission Levels

Google Tag Manager uses a layered permission system. Container permissions control what we can actually do with your tags, triggers, and variables. Here’s what each level means and why we recommend Publish access:

Publish — This is what we recommend. It allows us to create, edit, and publish tags, triggers, and variables in your container. This is the level we need to deploy tracking codes, set up conversion events, configure marketing pixels, and push updates live. Publish access does not include the ability to manage users or delete the container.

Approve — Allows us to create and edit tags and to create versions, but not push them live. Every change would need someone on your team to log in and hit publish. This works if you want a manual review gate on every update, but it slows down implementation significantly.

Edit — Allows us to create and edit tags, triggers, and variables in a workspace, but not create versions or publish. This is useful for drafting changes but means your team handles all version creation and publishing.

Read — View-only access. We can see what’s in the container but can’t change anything. Useful for an initial audit but not practical for ongoing work.

Account-Level vs. Container-Level Permissions

Google Tag Manager is structured in two layers: the Account (which can hold multiple containers) and individual Containers (each typically representing a website or app).

Account-level permissions control who can manage the account itself (adding users, creating new containers). Container-level permissions control who can work with tags inside a specific container.

When you add us using the steps above, you’re setting both at once. In most cases, we only need permissions on the specific container for your website. If you have multiple containers under your account (for example, separate containers for your main site and a subdomain), you can choose exactly which ones we get access to during the invite step.

If you want to modify permissions on a specific container after the initial invite:

1. Go to the Admin tab.
2. Under the Container column on the right side, click User Management.
3. Find our email, click on it, and adjust the permission level.

Frequently Asked Questions

Need Help?

If you run into any issues or have questions, don’t hesitate to reach out:

Email: [email protected]

We’re happy to hop on a quick call or screen share to walk you through it.