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Back in 2018, I embarked on a journey of personal growth, learning, and a whole lot of fear, anxiety, stress, sleepless nights and nervous puking when I invested in a tech startup.
We initially hired an agency to design and develop the software, but I soon realized the things that I felt agencies should not do. This realization led me to take over the design of the software.
In 2019, I decided I need to further my knowledge and skills by getting certified in product design and user experience design from Google.
Before I received my Google certification, I had to create a product for a business that needed a mobile app. At that time, my wife and I were shopping at Boot Barn a lot. We always said how difficult it was to use their website, and it hit me. They need a mobile app. So, a mobile app for Boot Barn became my project.
After months of research, designs, prototyping, testing, and revisions, I had a fully prototyped mobile app. I contacted Boot Barn's Chief Digital Officer and presented my prototype. He loved it. I gave them permission to use my designs and prototype to inspire their mobile app, which was in development.
Two years later, they released their mobile app inspired by my designs.
Now that a giant corporation has used my designs, I have returned to work on my tech startup software. We gave the whole business a facelift with a new website and an entirely new, simplified user experience in the software.
While designing the new website, I spent months learning the most effective SEO strategies to increase the brand's exposure. I implemented my designs and learned strategies and sat back and prayed it would all work.
One year later, the tech startup software, TraderFyles, has made significant strides. It now ranks in the Top 3 of all relevant keyword searches, a testament to the effectiveness of our SEO strategies. The software saw a 40% increase in paid subscribers and a 200% increase, year over year, in new account sign-ups. The website traffic had exploded by 1,309% over the same time last year. These achievements are a testament to the impact of our work and the potential of TraderFyles.
Seeing the tangible impact of my work was incredibly fulfilling. It sparked a realization: many small businesses were in the same boat—eager to grow but unable to access affordable, high-quality digital marketing services. I wanted to change that.
With a clear vision and a passion for helping businesses like my tech startup and Boot Barn, I started offering my services as a freelancer. My goal was to provide comprehensive, top-notch digital marketing and web design services at a flat fee, making it accessible for small and medium-sized businesses to thrive in the digital world.
Since then, I've partnered with over 20 clients, each with their unique stories and challenges. Those initial projects taught me the value of personalized service and the power of a well-designed website to transform a business.
The inspiration from my journey led to the founding of Designeo, a digital marketing agency focused on website design and search engine optimization, in 2024.
This inspiration continues to drive Designeo today, ensuring that every client we work with receives the attention and quality they deserve. Our mission is to make comprehensive, top-notch digital marketing and web design services accessible for small and medium-sized businesses, a vision we are committed to realizing.
Joseph Kelly, our founder, has a unique approach to design. He believes that the key to a successful website lies in delivering an exceptional user experience.
Joseph says, “The better the UX, the better the website performs for the visitor and the owner.”
This philosophy drives our design process, ensuring that every website we create is not only visually appealing but also highly functional and user-centric.
“Our goal is to create websites that not only look great but also deliver outstanding user experiences and get incredible results. ”
At Designeo, we are committed to delivering exceptional results for our clients. We believe in building long-term relationships based on trust, transparency, and mutual success. Our team of talented designers, developers, and digital marketers work collaboratively to ensure that every project we undertake exceeds client expectations.
As we continue to grow and evolve, our mission remains the same: to empower businesses with cutting-edge digital solutions that drive growth and success. We are excited about the future and look forward to helping more businesses achieve their digital goals.
Thank you for being a part of our story. We invite you to join us on this exciting journey and experience the Designeo difference.
